Whether we are talking about our companies or ourselves, we all carry around an opinion of what we think we are and what we'd like people to think we are. We are all "branded." Companies go to great lengths to establish a "Brand Image" that hopefully conveys a specific product's desired positive attributes to its targeted audience. 

In corporate consumer marketing terms, a successful "Consumer Brand" is more than slogans, catch phrases and logos. Ultimately it is a relationship that is valued by the consumer. It's the intangible "something" that makes a person feel OK with spending money on a particular product or service - even if, rationally, there are other similar - and maybe even less expensive - choices. 

To put this in perspective: Think Starbucks. Think coffee. What's in a cup of coffee? Why have so many of us, chosen, for example, the Starbucks experience? Is it really the coffee or is it the feeling of being OK with taking the time and indulging ourselves for a few minutes (or longer) each day for something that says: "it's worth it to me"? The actual decision to purchase a particularly branded product is therefore, for most people, emotional and the result of a uniquely personal relationship between the consumer (you) and how that product makes you feel about yourself. Coffee has nothing to do with it; the experience just makes you feel good. 

So how are you known and valued? As human beings, we also have a "Personal Brand". You might call it your reputation, but it too, is defined, not by how we feel about ourselves, but rather, how others feel about us … and how we feel valued in return. Does your company and its work culture support the values of you and your employees? Whether you consider it from a recruitment or retention perspective, the brand on the outside is only as strong as the internal "personal brands" that support it on the inside.

 Through our "Brand Tool Box^®" coaching, consulting and training initiatives, we can demonstrate that when employees and employers share and respect common goals and values, both "brands" will be in sync and the organization and its employees will thrive. 

Call it satisfaction. Call it retention. When external and internal brands are in alignment, the result is a unique personal relationship that both the employer and the employee value … and that makes good business sense.

 Personal Service.  Consistently Delivered.  Worldwide.    
When You Need Us. . . We’ll Be Here. 

                                  Phone:  952.525.1475            
            
Email:  E-Talent@oipartners.net 

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